The online article features a short interview with Storyvalues owners Cheryl Thornton and Matthew Giffin, wherein they discuss the important role of storytelling in education and marketing. Here is a brief excerpt:
Storyvalues has a magic secret: storytelling.
Every year we perform for thousands of children and adults throughout Ontario, where we see time and again how a well-told story captures the imagination and inspires the intellect.
At these events, we distribute passports to children to take home to their parents, inviting them to listen to and explore the stories on the Storyvalues website.
The resulting interaction is deeply meaningful, encompassing factual information as well as rich creativity.
This kind of profound engagement, achieved through storytelling, is the cornerstone of successful marketing as well as the foundation of education itself.
Storyvalues, Inc., wishes to extend sincere thanks to MaRS Discovery District in Toronto and to Joe Wilson in particular, whose guidance and support have been invaluable.
Link to full article here: